Marketing roles span a wide range of specializations, each with distinct keyword requirements. Here are curated keyword lists organized by marketing sub-discipline to help you optimize your resume for ATS screening.
Digital Marketing
SEO, SEM, PPC, Google Ads, Facebook Ads, social media marketing, content marketing, email marketing, marketing automation, conversion rate optimization, CRO, A/B testing, Google Analytics, Google Tag Manager, UTM parameters, landing pages, lead generation, inbound marketing, outbound marketing, display advertising, retargeting, programmatic advertising, ROAS, CAC, LTV
Content Marketing
Content strategy, editorial calendar, blog management, copywriting, content creation, content distribution, SEO writing, long-form content, video content, podcast production, infographics, case studies, whitepapers, ebooks, content audit, content performance, storytelling, brand voice, WordPress, CMS, content management
Social Media Marketing
Social media strategy, community management, influencer marketing, paid social, organic social, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Facebook, Pinterest, social listening, engagement rate, follower growth, social analytics, Hootsuite, Buffer, Sprout Social, user-generated content, brand advocacy
SEO
Search Engine Optimization, keyword research, on-page SEO, off-page SEO, technical SEO, link building, backlink analysis, site audit, Schema markup, Core Web Vitals, page speed optimization, Ahrefs, SEMrush, Moz, Google Search Console, crawl optimization, SERP analysis, local SEO, international SEO
Brand Management
Brand strategy, brand positioning, brand guidelines, brand identity, brand awareness, market research, competitive analysis, customer insights, brand equity, visual identity, messaging framework, brand architecture, go-to-market strategy, product launch, partnership marketing
Marketing Analytics
Google Analytics, Adobe Analytics, data analysis, reporting, dashboard creation, KPI tracking, ROI analysis, attribution modeling, marketing mix modeling, customer segmentation, Tableau, Power BI, SQL, Excel, data visualization, predictive analytics, marketing measurement
Marketing Tools to Include
| Category | Tools |
|---|---|
| CRM | Salesforce, HubSpot, Marketo, Pardot |
| Mailchimp, Klaviyo, SendGrid, Campaign Monitor | |
| Analytics | Google Analytics, Adobe Analytics, Mixpanel |
| Social | Hootsuite, Buffer, Sprout Social |
| SEO | Ahrefs, SEMrush, Moz, Screaming Frog |
| Design | Canva, Adobe Creative Suite, Figma |
| CMS | WordPress, Webflow, Contentful |
| Ads | Google Ads, Facebook Ads Manager, LinkedIn Ads |
Action Verbs for Marketing Resumes
Launched, optimized, increased, drove, generated, managed, analyzed, implemented, developed, strategized, executed, scaled, improved, produced, coordinated, segmented, automated, tested, measured, reported
Test your marketing resume: Run the ATS Checker with your resume and target marketing job description to see your keyword match.